More Uk articles

It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market

Capital Radio has launched a major campaign to promote Birmingham-based 96.4 BRMB to listeners in the Central TV area.The TV campaign, which marks a strategic change of direction in BRMB’s above the line advertising, is intended to strengthen the station’s brand as it repositions itself and integrates itself back into the Capital FM Network.The creative,… Continue reading 96.4 BRMB Changes Above The Line Focus With TV Push

The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag

Giant poster contractor Mega Profile has promoted Brett Marshall to the newly created position of sales director.Marshall, formerly head of sales, will be involved in planning future strategy and delivering sales across the company’s portfolio of clients. According to Mega Profile’s managing director, Harry Torrance, his promotion reflects the company’s “sales success” over the past… Continue reading Mega Profile Creates New Sales Director Role

MTV has secured Boost, the chocolate brand owned by Cadbury Trebor Basset, as the sponsor of its off-the-wall comedy stunts show Jackass.The sponsorship, negotiated by Viacom Brand Solutions and Carat, will be used as part of the relaunch campaign for Boost, which is to be marketed as an energy bar, rather than a chocolate treat.… Continue reading MTV Gets A Boost From Jackass Sponsorship Deal

Sky Active has formed a partnership with Altura International to launch a new integrated television shopping service this October to coincide with the Christmas shopping rush.The new service, which will be called Christmas Gifts, will allow viewers to choose from a range of products and retail brands whilst watching Sky programmes. There will be a… Continue reading Sky Launches New Interactive Shopping Service

The ITC has refused to uphold complaints against Channel 4 after 10 viewers objected to an episode of Big Brother that featured contest, Tim Culley, telling a racist joke.The viewers felt it was inappropriate to broadcast the joke, despite the fact Culley did not specifically refer to an ethnic group. Channel 4 felt that cutting… Continue reading ITC Dismisses Race Complaints Against Big Brother

UTV Ad Revenue Outperforms ITV NetworkUlster Television (UTV), part of the ITV Network, saw advertising revenues rise by 0.3% in the six months to the end of June, substantially outperforming the network as a whole, which saw a 5.6% decline in airtime revenue.UTV’s first half results, released this morning, showed pre-tax profits drop by 9.4%… Continue reading Ulster TV And Independent News & Media Post Half Year Results

Media Stocks were seen depressed on Thursday as profit taking on Wall Street weighed heavily on the London equity markets.Investors will also be digesting George W. Bush’s speech to the United Nations, in which he stated action would be taken against Iraq unless the UN enforced resolutions forcing the regime to disarm. The threat of… Continue reading Sharewatch

New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers. The report, due to be published this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing