Megaposter has secured the marketing rights for two premium giant advertising sites at the entrance to Heathrow Airport.The company has secured Xerox as the first advertiser to use both 112 square-metre sites, which are visible to all M4 and London bound traffic using terminals one, two and three. According to Megaposter, the sites will offer… Continue reading Megaposter Secures Giant Heathrow Win
Virgin Radio is to develop an on air and online promotion for Miller Genuine Draft (MGD) as part of its Access All Areas initiative.The promotion, which is designed to raise awareness of the drinks brand among Virgin Radio’s core audience, begins this week and runs throughout September giving listeners to the Daryl Denham Breakfast Show… Continue reading Virgin Turns To The Bottle With New Ad Deal
Guardian Unlimited is increasing its bid for advertising revenue with its most ambitious sponsorship programme to date.The site has secured a four-month deal with beer brand San Miguel, which includes the creation of a bespoke interactive microsite with three channels of content updated by Guardian Unlimited’s team of journalists.The San Miguel microsite, which includes Spanish… Continue reading Guardian Unlimited Secures San Miguel Sponsorship
UK Media stocks were under pressure on Tuesday, after the FTSE 100 briefly dropped below the 4,000 level after a sharp fall in Asian markets and heavy losses on Wall Steet.Beleaguered cable company Telewest was the sectors biggest loser, falling 16.67% on news that it is accelerating cost cutting efforts as it prepares for a… Continue reading Sharewatch
Half of UK business were online in 2001, according to the first stage of results from the Office for National Statistics’ 2001 e-commerce survey of 12,000 businesses. The report shows that the larger a business, the more likely it is to be online: 46% of the smallest businesses use the Net, compared with 98% of… Continue reading Half Of UK Business Online In 2001, Finds ONS
Internet communications company Tiscali has restructured its UK sales and commercial arm and has appointed Sean Flood to the newly created position of joint sales and commercial director.Flood, previously business development director at Tiscali, will lead the company’s sales operations and will oversee strategic alliances and acquisition targets in the UK market. He will be… Continue reading Tiscali Restructures UK Sales Arm With New Appointments
Worldwide mobile phone sales reached 98.7 million units in the second quarter of 2002, up 0.8% year on year, according to Gartner Dataquest. Analysts said there are signs that the mobile phone industry has reached a point of stability and is positioned for stronger growth, following a relatively subdued period. Nokia continued to dominate worldwide… Continue reading Mobile Phone Sales Start To Pick Up In Q2, Says Dataquest
Billetts, the advertising and marketing consultancy, has compiled an overview of the UK television industry’s first half of the year, including speculation on how the remainder of 2002 may pan out. Here are some of the key assessments of the year so far, broken down by broadcasting group.ITV1 Despite a boost in advertising surrounding the… Continue reading Billetts’ Outlook For The UK Television Sector
The UK television market is trading much more strongly than had been anticipated, according to early indications and forecasts from buying agencies and brokers. ITV is now expected to show year on year growth of 7.0% in August and 2.8% in September. This compares to forecasts from Merrill Lynch of 3.0% and 0.5% respectively. October… Continue reading UK TV Trading Looks Strong With ITV Showing H2 Pick-Up
Classic FM is reportedly planning to launch a television station to compliment its record-label, magazine and credit card brands.According to a report in today’s Times, the launch of the TV channel, which is understood to be an advertising funded free-to air venture, could come as early as next year. It is thought that both creative… Continue reading Classic FM Set To Extend Brand With TV Launch
