IPC is to promote the latest issue of its flagship men’s lifestyle magazine, Loaded, on a regional level in an effort to increase sales.The initiative will see the October issue of the magazine, which reported a 1.2% year on year increase in circulation in the latest ABC results, feature a different cover-girl for each major… Continue reading IPC To Promote Loaded With Regional Cover-Girls
The Sunday Times is to launch a new stand-alone motoring supplement called Driving as part of its September relaunch (see Sunday Times Plans September Relaunch For Style).The new supplement will replace the existing Motoring section, which appeared in the back of the paper’s current sports section, and is to be edited by Nick Gardner. It… Continue reading Sunday Times Launches New Motoring Section
Future Network, the troubled games and specialist publishing group, has moved into the black in the first half of this year, with a pre-tax profit of £0.9 million, compared to a loss of £106.8 million for the same period last year. The group describes the first half as demonstrating ‘important progress’.“The business is debt-free, profitable… Continue reading Future Network Moves Into The Black In First Half
ITV1 is to be re-branded with a new unified identity in the most extensive overhaul of the channel to date.From October, ITV1 will take on a new-look designed to reflect a more “modern and coherent” brand. A range of stars including Ant and Dec, Frank Skinner, Chris Tarrant and Davina McCall have been lined up… Continue reading ITV1 Re-brands With New Unified Identity
I Feel Good Publishing’s adult titles Viz and Bizarre are teaming up with Flytxt to offer readers an interactive text messaging service.Those who subscribe to the service, at a cost of 25p per message, will receive humorous definitions of words and people. Readers will also be able to text in their own jokes, general comments… Continue reading Viz and Bizarre To Drive Revenue With SMS Launch
Future Network, the troubled games and specialist publishing group, has moved into the black in the first half of this year, with a pre-tax profit of £0.9 million, compared to a loss of £106.8 million for the same period last year. The group describes the first half as demonstrating ‘important progress’. “The business is debt-free,… Continue reading Future Network Moves Into The Black In First Half
The ASA has censured a magazine advert for computer components that featured two women kissing, after complainants claimed it was gratuitous and offensive.The ad, which featured a full page close-up of one woman touching another woman’s breast, appeared in a trade magazine sent to IT purchasing decision-makers. However, the ASA received complaints from readers concerned… Continue reading ASA Finds Tongue In Cheek Ad Gratuitous
First half earnings at pan-European broadcasting group, RTL, were down by 23.0% due to the very weak television advertising market in Europe, the group announced this morning. Group revenue rose by 5.1% to E2.1 billion, but underlying revenue fell by 2.0%. RTL sees continued difficulties in the advertising market conditions, with the German market down… Continue reading RTL Sees No Ad Improvement As Earnings Tumble
ITV is asking the BBC to reorganise its schedules to prevent a clash between two of this autumn’s biggest dramas.In an attempt to protect potential advertising revenue, ITV has taken the “unusual step” of announcing that its re-make of the Russian classic Dr Zhivago will be shown in the key Sunday night slot on 24… Continue reading ITV Asks BBC To Avoid Autumn Drama Clash
Interactive solutions consultancy Purple Lizard has launched an off-the-shelf application to make it easier for advertisers and TV production companies to create interactive content.According to Purple Lizard, the Interact Server reduces the cost of implementing interactive content, whilst improving control and flexibility of the services available. It can be purchased off-the-shelf or leased through the… Continue reading New Technology To Make Interactive Content More Viable
