RAJAR has announced that is has moved into the third phase of its audiometer testing programme.In September RAJAR launched a six-month test of the US manufactured Arbitron portable people meter. The test is monitoring the listening habits of 300 London households to 32 cross-platform radio services.RAJAR is hoping that the testing period will ascertain if… Continue reading RAJAR Enters Third Phase Of Audiometer Testing
Permission-based mobile media is 50% more successful at building brand awareness than TV and 130% more successful than radio, according to independent research from Enpocket.The report, The Branding Performance Of SMS Advertising, claims that 44% of consumers recall a brand after receiving a text message, compared with the 30% recall level for TV ads and… Continue reading SMS Beats Traditional Media In Building Brand Awareness
BBC1 has proved that international football is still a ratings winner with Saturday’s England versus Slovakia Euro 2004 qualifying game attracting a peak audience of 10 million.The match, which kicked off at 6.30pm, attracted an average audience of 8.5 million and achieved a 41.6% share of viewing. It easily beat the makeover show, How Do… Continue reading BBC Scores With England’s Victory Over Slovakia
Capital Radio and UBC Media have signed an agreement with Chrysalis Radio to launch what they claim is the world’s first DAB digital radio electronic programme guide (EPG).Initially the EPG will be launched on both the CE London and MXR regional multiplexes and will carry all Capital and Chrysalis Radio services. All future Capital Digital… Continue reading UK Players Unite To Launch First DAB Digital Radio EPG
Associated New Media is promoting the relaunch of its This Is London website with a six-figure multi-platform marketing campaign.The campaign, which includes outdoor, radio, London Underground and viral email activity, launches this week to promote the improved features on the thisislondon.co.uk website. Following research into the preferences of its users, new sections have been added… Continue reading This Is London Relaunches With Six-Figure Campaign
BBC Magazines has secured a major advertising deal with Persil to promote its ‘Get Creative’ coupon-collect scheme for schools.The deal, which was secured through the recently formed Key Customer Group (see BBC Magazines Announces Centralised Ad Team), will see Persil advertorials and supplements appear in eight BBC titles including Radio Times, BBC Good Homes, Toxbox… Continue reading BBC Magazines Gets Creative With Persil
Charles Allen, chairman of Granada, has reportedly pledged to radically overhaul ITV and to revitalise the network’s programme making arm if its merger with Carlton gets the go ahead (see Carlton And Granada Enter Advanced Merger Talks).According to yesterday’s Observer, Allen, who will become chief executive of ITV if the two companies are allowed to… Continue reading Granada’s Allen Pledges To Radically Overhaul ITV
Charles Allen, chairman of Granada, has reportedly pledged to radically overhaul ITV and to revitalise the network’s programme making arm if its merger with Carlton gets the go ahead (see Carlton And Granada Enter Advanced Merger Talks). According to yesterday’s Observer, Allen, who will become chief executive of ITV if the two companies are allowed… Continue reading Granada Chief Vows To Overhaul ITV
Haymarket, the magazine publisher owned by Lord Heseltine, has announced a loss of £7.2 million for 2001. While turnover was unchanged at £161 million, pre-tax profits slipped from £30.8 million in 2000 to £20.4 million last year. The company cited the advertising recession as the primary reason for the decline, with the business-to-business sector suffering… Continue reading Haymarket Profits Hit By Advertising Downturn
Carlton and Granada have finally announced that they have entered into advanced merger talks, which could lead to the creation of a single ITV. The news ends months of speculation about the future of the network, which has been hard hit by the ongoing advertising downturn and the departure of chief executive Stuart Prebble following… Continue reading Carlton And Granada Enter Advanced Merger Talks
