Smirnoff is making its first move into programme sponsorship and is teaming up with the Channel 4 show Faking It.The new series begins in September and ten new episodes will follow, running through to early December. Commenting on the deal, Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both Faking It… Continue reading Channel 4 Fakes It With Smirnoff Sponsorship
The worldwide internet population will increase from its current level of 565 million to 725 million by the end of 2004, according to a forecast from eMarketer. The report also asserted that the Asia-Pacific region is set to surpass Europe and North America in terms of number of web users. Nua recently stated that Europe… Continue reading Internet Population To Rise By 28% In Next Two Years
Global market research firm, Taylor Nelson Sofres (TNS), has posted a strong set of first half financial results, with pre-tax profits rising by 10.9% to £19.0 million year on year.Chief executive, Mike Kirkham, said that market conditions have been more difficult than had been expected. Nevertheless, TNS’ business performed ‘resiliently’ in the six months to… Continue reading Taylor Nelson Sofres Shows Good H1 Figures, Despite Difficult Markets
Consumer online purchases in the US are predicted to increase by 27% in the course of the 2002 holiday season, according to a new forecast from Forrester Research. The study estimates that consumers will spend a total of $72.1 billion on non-travel purchases this year. This is expected to rise to $217 billion in 2007,… Continue reading US Online Spending To Surge In Run Up To Christmas
Enpocket has become the first mobile media company to independently audit an SMS marketing campaign, in an attempt to make the medium more accountable.The audit was carried out by ABC Electronic on a promotional campaign for the Nationwide Building Society, verifying the time and volume of messages sent to fifty thousand targeted consumers from the… Continue reading Enpocket To Audit First Ever SMS Ad Campaign
GWR’s sales division, Opus, is to launch a new interactive chart show across it’s Mix network called “core control”.The show, scheduled to run on weekday evenings, will not be a traditional chart rundown, but will invite listeners to text requests for their favourite song, whilst encouraging them to subscribe to web-based and SMS services to… Continue reading GWR Joins Race To Replace Pepsi Chart Show
Granada Sky Broadcasting’s flagship digital channel, Plus, is to relaunch with a new-look consisting of new idents and break-buttons.The new design will focus on a moving ‘Plus Ball’ which will interact with an animated family. Rose James, the director of Scarlette, the company behind the new-look, said: “Our main objective was to create a unique… Continue reading Granada Relaunches Flagship Digital Channel
As expected, Cordiant Communications chief executive, Michael Bungey, will leave the company in March 2003 and will be succeeded by David Hearn, currently chairman and CEO of the company’s US ad network, Bates Worldwide (see Hearn Expected To Succeed Bungey At Cordiant). The confirmation of Bungey’s departure comes as Cordiant’s first half results show that… Continue reading Bungey’s Departure Confirmed As Cordiant Profits Tumble
Regional newspaper publisher, Johnston Press, has sold the Galloway Gazette and the Stornoway Gazette businesses to Scottish Radio Holdings (SRH) for an undisclosed sum, the group announced this morning. Johnston acquired the businesses as part of its acquisition of Regional Independent Media (RIM) earlier this year (see Johnston Press Acquires RIM Newspaper Business). The Galloway… Continue reading Johnston Press Sells Scottish RIM Papers
ISBA has criticised the new Independent Television Commission advertising standards code, claiming that it does not mark a major liberalisation of television advertising regulation as the ITC had originally suggested.However, ISBA also believes the code does not present any further restrictions to advertisers and provides useful clarification of previously woolly issues.Ian Twinn, ISBA Director of… Continue reading ISBA Says New ITC Code Fails To Meet Expectations
