Future Publishing has announced a 35% increase in investment in its cycling titles, aimed at attracting new readers and widening the portfolio’s target audience.Future’s cycling titles include Mountain Biking UK (MBUK), What Mountain Bike and Cycling Plus. The promotional activities for the titles will include covermounting gifts on every issue, backing and promoting two mountain-biking… Continue reading Future Increases Biking Portofolio Spending
The marketing director Rivals Digital Media, Chris Reed, is to leave the sports website company to set up a sports and consumer marketing consultancy called Chris Reed Marketing (CRM). It is believed that Reed will not be replaced.As marketing director of Rivals Reed was responsible for launching the Rivals.net brand in 2000 and became the… Continue reading Rivals Marketing Chief Quits For New Venture
French broadcaster TF1 has tabled a bid for the insolvent Kirch Media of around E2.0 billion, according to reports in the Financial Times. Kirch Media has been teetering on the brink of full financial collapse (see KirchMedia Files For Bankruptcy Signalling The Demise Of The Kirch Empire) and has already seen the closure of Premiere… Continue reading TF1 Offers Low-End Bid For Kirch Media
Liberty Media has disclosed that it is to extend an offer to acquire bonds of the UK cable operator, Telewest after a group of bondholders filed a lawsuit claiming that the offer was illegal. Telewest, which is £5.3 billion in debt, announced last week that it was to begin refinancing negotiations (see Telewest Agrees To… Continue reading Liberty Extends Telewest Tender
The Advertising Standards Authority (ASA) has dismissed complaints against an ad for Abbot Ale, which featured a woman lying suggestively in bed, despite claims that it was offensive and implied a link between alcohol and sexual success.The Authority received a number of complaints about the ad, which was headlined “Some things get better given longer,”… Continue reading ASA Puts Abbot Ale Complaints To Bed
The first round exit of the French team from the World Cup has hit advertising revenues at French broadcaster, TF1, which had set in place a pricing model based on the team’s expected progress through the competition. Analysts at ABN Amro are now expecting H1 ad revenues to be down by 1.9% at E818 million,… Continue reading TF1 Revenues Hit By France’s Early World Cup Exit
Channel 4 is folding its film production arm FilmFour LTD back into its parent company with the loss of up to 60 jobs.The move will see the closure of FilmFour’s UK distribution and international sales arm and the reintegration of its production division back into the core Channel 4 business. Commenting on the decision, Channel… Continue reading Channel 4 Calls Time On Film Production Arm
Big Brother achieved its highest ratings ever, excluding finals, with last week’s eviction show, as 6 million viewers, or 27% of the available audience tuned in to see the evictee announced at 8.30pm and an average 7.1 million switched on at 10pm to see Adele leave the house.The audience for the later show peaked at… Continue reading Big Brother Ratings Highest Outside Of Finals
There may be film stars and singing building society workers in financial adverts these days, but young people find the world of finance remote and hard to fathom, according to new research from the ROAR consortium (see ROAR: Latest Youth Media Research Findings) , released today.The findings show that while 15-24 year olds spend at… Continue reading Young People Love Money But Hate Finance, Says Research
Pace Micro Technology, the set-top box manufacturer, announced today that profits had fallen 70% year on year, reflecting a lack of growth in the digital TV market.The demise of ITV Digital and the continuing problems faced by debt-ridden cable companies have impacted on Pace which is to cut 180 jobs as part of a drive… Continue reading Falling Profits Force Pace To Take Action
