ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes, which saw 1 9% year-on-year rise. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts in the title.National Magazine’s House Beautiful magazine also saw… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
ABC results for the six-month period ending June 2002 saw a solid performance from IPC Media’s 25 Beautiful Homes magazine, which saw a 9% year-on-year rise in circulation. Despite this increase figures from Nielsen Media Research for the corresponding period revealed a 7.98% decline in the number of adverts within the title (see ABC Jan-Jun… Continue reading ABC Follow Up Report: Adverts in Home Interest Titles
BBC Worldwide is extending its portfolio of pre-teen titles with the launch of a new magazine called Disney’s Explorer on the back of an autumn Disney movie release.The 32-page title, which is aimed at children aged between 7 and 10, goes on sale on 25 September and has been designed to appeal to those interested… Continue reading BBC Worldwide Extends Pre-Teen Portfolio
A campaign for McDonald’s McChoice menu was the most recognised promotion to run across Maiden’s roadside advertising network in the first half of 2002, according to research by IPSOS-ASI.The promotion, run by Starcom motive, used a heavyweight 48-sheet national campaign, which according to Maiden stood out because of its “strong branding and impactful colours.” The… Continue reading McDonalds Tops Roadside Advert Recognition Survey
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties.The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of some… Continue reading Telewest Gains Bank’s Consent For Restructure
Future Publishing is launching a £1 million marketing campaign across its PC magazine portfolio in anticipation of Christmas.The marketing drive will include additional covermounts, special packaging and point of sale promotions in PC Format, PC Plus and Microsoft Windows XPmagazine. The seasonal promotion aims to raise awareness of PC magazines in the traditionally busy months… Continue reading Future Publishing Plans £1 Million PC Marketing Drive
Viacom Outdoor’s agency sales manager, Nick Fawbert, is to join Yahoo! UK and Ireland as sales manager, with responsibility for developing relationships with planning and buying agencies.Fawbert, who will be involved in developing Yahoo’s client services department, will be working closely with sales director, Alison Reay, who also previously worked in Viacom Outdoor’s XTP department… Continue reading Yahoo! UK And Ireland Appoints New Sales Manager
ABC results for the six-months ending June 2002 reveal a less than impressive period for the computer and internet sector (see ABC Jan – Jun 2002 Computer, Internet And Gaming Magazines). Dennis Publishing’s PC Pro, which saw circulation decline by 6.4% year on year, also saw the number of ads within its pages fall by… Continue reading ABC Follow-Up Report: Ads In Computer, Internet And Gaming Magazines
Germany’s solitary pay-TV service Premiere World has been put up for auction and is believed to have attracted interest from twenty potential buyers. Premiere has 2.4 million subscribers but has been losing money since launch and contributed in no small way to the collapse of its parent company, Kirch Gruppe. Possible bidders are thought to… Continue reading Struggling Premiere Goes Under The Hammer
UK cable operator, Telewest Communications, today moved closer to what seems to be its inevitable financial restructure as the company’s bank group agreed to permit it to enter discussions with bondholders and other relevant parties. The discussions will see Telewest formulating a plan to restructure its balance sheet in order to relieve the group of… Continue reading Telewest Gains Bank’s Consent For Restructure
