The MRG XI completed a 2-1 victory in the annual cricket challenge series against BMRB by wrapping up the third and final game with an 11 run victory that was ultimately more comfortable than it might sound.Satisfyingly both sides went into the deciding game with strong line-ups, and the scoring was notably lower than normal… Continue reading MRG Team Keeps It Tight When It Really Counts
Smirnoff is making its first move into programme sponsorship, teaming up with the Channel 4 show ‘Faking It’.The new series begins in September and ten new episodes will follow, running through to early December.Dan Johns, communications planning director of the Smirnoff account at Carat, said: “Both ‘Faking It’ and Smirnoff have the same target audience.… Continue reading Smirnoff Sponsors Channel 4 Show
The ITC has asked Carlton and Granada to clarify plans to merge their sales and marketing teams after Carlton chief executive, Gerry Murphy, spoke of his plans to create a “virtual enterprise” in a recent newspaper interview (see ITV Power Brokers Team Up To Stop The Rot).The ITC has sent letters to both companies requesting… Continue reading ITC Raises Questions Over ITV’s Virtual Enterprise
Telewest has extended its high-speed Blueyonder internet service to Devon And Cornwall.Users in the South West of England will now have access to a broadband internet service nearly ten times faster than traditional dial-up connections. For an extra ďż˝15 per month subscribers will also be able to receive digital TV and interactive services.Telewest’s sales and… Continue reading Telewest Increases Blueyonder Coverage
Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis.The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell.The acquisition continues WPP’s strategy of strengthening its networks in… Continue reading WPP Buys French Creative Agency
Digital One is launching an in-store promotion of DAB Digital Radio in 174 stores across the UK.The campaign will target consumers with leaflets and point of sale campaigns designed to raise awareness of radio stations in the Digital One multiplex, which includes Bloomberg Radio, Virgin Radio, talkSPORT and Classic FM.Quentin Howard, chief executive of Digital… Continue reading Digital One Launches Retail Promotion
Real Radio has appointed Manchester-based advertising agency Clear Marketing Communications to create consumer led marketing campaigns for its group of stations.The agency, which secured the contract following a competitive pitch, will devise a new television advertising campaign to promote the group’s stations in Yorkshire, Scotland and South Wales. The TV campaign will run in the… Continue reading Real Radio Selects New Ad Agency For TV Push
Cordiant Communications chief executive, Michael Bungey, is expected to announce on Friday, along with the group’s financial results, that he will leave the company, according to further speculation in the broadsheet press. It has been rumoured for some time now that Bungey will step down from his role at the top of the global marketing… Continue reading Bungey Expected To Leave Cordiant Comms
Vivendi Universal, the financially stricken international media group, has agreed the sale of its French consumer press division and its stake in the internet venture Vizzavi as it seeks to reduce mounting debts. The two deals, which will amount to almost £300 million in total, represent the first steps taken by chief executive Jean-René Fourtou… Continue reading Vivendi Offloads High Profile Assets
Global marketing and communications agency, WPP, has announced that its Red Cell network has bought leading French creative agency, Les Ouvriers du Paradis. The Paris-based agency will merge its operations with Red Cell’s existing French operation, Red Cell Paris and be renamed Les Ouvriers du Paradis/Red Cell. The acquisition continues WPP’s strategy of strengthening its… Continue reading WPP Buys French Creative Agency
