The Times is expanding its offering with the launch of a new weekly property supplement Bricks and Mortar at the start of September.The new supplement will be 32-pages long in a stand-alone tabloid format and will be included in Friday’s edition of the paper. It will only be distributed in southern editions of The Times… Continue reading The Times Launches New Property Supplement
Direct Mail continues to prove its worth as an effective marketing tool with expenditure increasing by 9.7% year on year during the second quarter of 2002 to £527 million, according to the latest figures from the Direct Mail Information Service (DMIS).The figures show that consumer direct mail increased by 9.9% year on year ahead of… Continue reading Direct Mail Shows Sustained Growth During Q2
People who have watched or listened to streaming media online in the past week buy more compact discs than the average American, according to a new study by Arbitron and Edison Media Research. The report, Internet 9: The Media and Entertainment World of Online Consumers found that weekly “Streamies” bought twenty-one CDs in the last… Continue reading Streaming Media Encourages Music Sales, Says Report
Prominent cable and DSL providers in the US added a combined 1.37 million broadband internet subscribers in the second quarter of this year, according to Leichtman Research Group. By the mid-point of this year, the major US providers had over 13.5 million broadband subscribers between them. More than 65% of these users connect to the… Continue reading US Cable Firms Reap The Broadband Bounty
Advertising revenues at US newspapers continue to be weak, with the latest round of figures from some of the country’s largest publishing groups showing steep declines in national adspend. According to a report from the World Advertising Research Centre, USA Today – the biggest-selling US paper – saw national ad volumes fall by 16.0% in… Continue reading US Papers Continue To Suffer Ad Declines
The enticing combination of entertainment content and networking technologies could provide a huge boost to internet service and content providers, as well as to electronics manufacturers, as consumers seek to create ‘networked digital entertainment homes’. This is the premise of a report to be released next month by Parks Associates, which finds that the transfer… Continue reading Digital Networked Entertainment Homes Could Have Mass Appeal
The number of broadband subscribers in the Asia-Pacific region will rise from 12.9 million at the end of 2001 to 64.5 million by the end of 2006, according to a new report from The Yankee Group. The research body predicts that China will spark this upsurge with broadband subscribers set to increase from 323,400 last… Continue reading Chinese To Drive Asian Broadband Uptake
Interactive television (iTV) users are ill-educated about the benefits of the platform and consequently its availability has little impact on consumers’ digital television (DTV) purchasing decisions. This is one of the findings of a new report from Van Dusseldorp & Partners, which says that operators need to make consumers aware of the services which iTV… Continue reading Consumers Need Better Education About iTV Services, Says Report
A new study from Ipsos-RSL has revealed a lack of growth in the UK digital TV sector although conditions are ripe for further expansion in the coming year. The quarterly DART (Digital Audience Research Tracker) survey shows that, as in October 2001, 35% of UK homes have access to digital TV services. Stagnation has been… Continue reading UK Digital Market Stands Still For Now
The media sector gave a solid performance yesterday reversing some of last week’s declines and supporting the broader FTSE rally.Carlton and Granada outperformed the sector, seen rising from the news they are to collaborate to win advertising. The key stocks rose 9.11% and 12.37% respectively.WPP was also seen rising in advance of an interim results… Continue reading Sharewatch
