Mercedes-Benz is running a promotional campaign across the FT newspaper and FT.com platforms.The campaign follows the “Lucky Star” theme developed in recent television commercials. It centers around an online card game which offers the chance to live like the luckiest man in the world for one week.Claire Payne, UK advertisement director of the FT, commented:… Continue reading FT Lands Multi-Media Promotion With Mercedes-Benz
Interactive Digital Sales (ids) is restructuring its business to focus more of its sell towards media planners and advertisers.The former sales department of Flextech Television has merged its specialist agency sales (see Flextech Television Sales Gains Independence), business development, client sales and sponsorship teams into two core divisions: agency sales and commercial development.Agency sales, headed… Continue reading IDS To Shift Focus With Major Business Restructure
ITV has been found guilty of breaching the 1996 Broadcasting Act after switching a football match to ITV2 at half time.The second half of the South Africa vs. Paraguay match was shown on ITV2 to make way for coverage of the England vs. Sweden game on ITV1.According to the ITC, there were 30 complaints, some… Continue reading ITV Breaches Broadcasting Act With World Cup Coverage
The Newspaper Society has again criticised the Government’s recently published draft Communications Bill, claiming that its proposals on newspaper mergers will increase the regulatory burden on the regional and local press.In its final submission on the Bill, the Society warns the Government against the dangers of creating a highly complex regime that would extend the… Continue reading Newspaper Society Levels Further Criticism At Draft Bill
Three bidders have been confirmed as potential buyers of the insolvent German media group KirchMedia but Rupert Murdoch’s News Corporation will take no further part in the auction process, according to reports in the German press. A consortium including the investment bank Lehman Brothers, German retailer Rewe and Saudi Prince Al-Waleed is believed to have… Continue reading News Corp Out Of The Running For Kirch, Says Report
Global market research company, Ipsos Group, has acquired the assets of ACNielsen’s US-based strategic marketing research and product development consultancy, ACNielsen Vantis. Upon completion of the sale, the company will be known as Ipsos-Novaction & Vantis. Ipsos says that the Vantis suite of marketing products and services complements the product and service portfolio of the… Continue reading Ipsos Acquires US ACNielsen Division
Insolvency advisers have selected TF1 and Sony to enter the final stage of bidding for KirchMedia, the bankrupt broadcast and sports rights owner. It had been anticipated that the original list of seven bidders (see Seven Bids In For KirchMedia) would be reduced to three but a collaboration of German publishers, led by Axel Springer,… Continue reading Two Bidders To Compete For Kirch Assets
Reed saw shares rise 3.86% yesterday to close at £5.38 after it announced that it expects to reach full-year targets of above market revenue growth, despite a dip in profits for the first half of 2002 (see Reed Profits Down 3%, But Outlook Remains Promising).BSkyB, which announced earlier in the week that it gained 214,000… Continue reading Sharewatch
The Periodical Publishers Association (PPA) has asked the Government to categorically support continued independent self-regulation of the internet, amending the Communications Bill accordingly (see Jowell Announces Communications Consultation).The group has proposed that publishers should be differentiated from other broadcasting sectors and continue to operate under the current self regulatory regimes.Safo Kaordestani, of the PPA told… Continue reading PPA Asks Government To Amend Communications Bill
Andrew Howells, the director of OMD UK’s interactive division, OMDtvi, is leaving the agency less than six months after it launched.Howells, who was previously managing director of BMPtvi, which rebranded as OMDtvi earlier this year, is leaving to launch his own interactive TV consultancy called Andrew Howell Associates.OMDtvi’s head of interactive media, Toby Hack, will… Continue reading Howells Leaves OMDtvi After Less Than Six Months
