The media sector was one of worst hit in the FTSE 100 yesterday as the continuing turbulence of the American market filleted through to the UK. BSkyB saw the most significant downward movement with shares slipping 5% to close at £5.60, a loss of 29˝p on the day before.Carlton and Granada completed a trio of… Continue reading Sharewatch
With the magazine industry poised for the release of the latest ABC data on Thursday, Tim Kirkman, press director at Carat, looks at how cover mounts have become a key tool in women’s magazine marketing and a fundamental asset in maintaining circulation.Cover mounts, those ‘free gifts’ usually on the front of women’s glossies, have long… Continue reading NewsLine Column: More Than A Read On The Beach
The latest figures from ABC for National Newspaper circulation show that during July there was not a great deal of change in overall circulation of newspapers, but despite the run-up to the ‘silly season’ and the end of the World Cup, month on month circulation was up 1%.The worst fall in percentage terms was seen… Continue reading ABC National Newspaper Round-Up – July 2002
Sky Digital is launching a new-look text service that will allow viewers to watch TV whilst browsing text services.The revamped service will also allow faster navigation and links to games and email betting. Viewers will be able to switch between text and TV instantly.Sky text’s sales controller, Kip Parker, commented: “The new and improved service… Continue reading Sky Unveils Improved Text Service
Lycos has set up a dedicated interactive division to manage and sell its entire range of interactive products.The new division, which will be led by head of interactive Marcus Saller, will bring together the company’s mobile, chat, email and site building services. Lycos is approaching brands to run campaigns across its interactive portfolio, which it… Continue reading Lycos Creates New Interactive Division
Youth-orientated mobile marketing agency, Aerodeon, is launching a fully integrated SMS ad campaign to promote Mattel’s new Diva Starz doll brand.The campaign, which marks Mattel’s first foray into SMS advertising, will use TV, press, internet and text activity to target 10-12 year-old girls between August and December. The creative and media strategy has been designed… Continue reading Aerodeon Aims Integrated SMS Campaign At Tweenagers
The launch of the new digital entertainment channel, BBC3, may be delayed until next year according to press reports.BBC3, which is a revamped version of the existing BBC Choice channel,(see BBC Reveals Cost Of Digital Plans As Public Welcomes Proposals) aimed at the 16-34 year-old youth market, was initially denied approval last September amid fears… Continue reading Fears Of Further Delays For BBC3
The BBC and BSkyB are reportedly preparing bids to secure the broadcast rights to the European Champions League football tournament.ITV, which has held a significant proportion of the rights since it bid for them in 1998, is expected to face tough competition when rights for the next three years of games become available in the… Continue reading BBC And BSkyB Set To Bid For Champions League Rights
The latest figures from ABC for National Newspaper circulation show that during July there was not a great deal of change in overall circulation of newspapers, but despite the run-up to the ‘silly season’ and the end of the World Cup, month on month circulation was up.The worst fall in percentage terms was seen at… Continue reading ABC National Newspaper Round-Up – July 2002
As expected, the French publishing company Hachette Filipacchi has completed the acquisition of Attic Futura from the Australian printing group PMP in a deal worth £40 million.Attic Futura publishes six titles including the market leading teen title Sugar and the fortnightly gossip magazine Inside Soap. The company employs 130 staff and had a turnover of… Continue reading Hachette Buys Attic Futura For £40 Million
