Channel 5 is set have its coverage improved following an announcement by the ITC saying that international clearances have now been agreed for enhancements to the channel’s transmitter plan. The improvements should mean that coverage reaches 66% of the UK population.The enhancements were identified when applications for the fifth terrestrial licence were invited in November… Continue reading Channel 5 To Have Improved Coverage
The Independent Television Commission has confirmed that it has received “a number of expressions of interest” in the three digital terrestrial multiplex licences formerly owned by ITV Digital.At this stage the expressions of interest are confidential, but it is thought that possible bidders may include a consortium of terrestrial broadcasters including the BBC and former… Continue reading ITC Receives Expressions Of Interest In Digital Licences
Clear Channel has announced the appointment of Peta Corsan to the newly created role of business development director. Her brief will be to develop partnerships with international advertisers seeking cross border outdoor media campaigns and to create campaigns in partnership with teams in Clear Channel businesses worldwide.She will report to Robert Thurner, group marketing director… Continue reading Clear Channel Creates Business Development Role
Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July
Continental Research has launched a digital audience research service which will provide data for the specialist satellite channels and radio stations that broadcast on the Sky digital platform. Launched yesterday “Specialisting” is designed to work alongside BARB and RAJAR data, giving detailed audience profiling and the opportunity to carry out ad hoc research surveys in… Continue reading Continental Launches Digital Audience Research Service
Radio is the most active medium in promoting evidence of its effectiveness as an advertising tool, according to a new report from independent research company Ocean Consulting.The report, which is based on research carried out by NOP, shows that 40% of agency/advertiser customers believe that radio is doing the most to demonstrate its effectiveness, well… Continue reading Radio Considered Most Active In Promoting Effectiveness
The best performance in yesterday’s media market came from Carlton, which has increased its presence in the cinema advertising sector following a deal with its US rival Thomson Multimedia to buy two businesses in Europe. Shares rose 2.47% yesterday to finish at £2.70, an increase of 6˝p on the day before.Cable & Wireless saw shares… Continue reading Sharewatch
The average value of creative and media agency pitches dropped by 10% during 2001 to £2,536m, according to MediaTel Group and the AAR’s NewBizMoves 2001 Annual Report.The report, which is partially based on data from the marketing, adverting and media trade press, shows that the extent of new business activity increased during 2001, with the… Continue reading Average Value of Pitches Drops During 2001
Telewest Broadband is launching an “enhanced” interactive TV service to coincide with this summer’s World Cup and Channel 4’s Big Brother.The service, which is similar to that already available to Sky Digital viewers, has been developed in conjunction with BBCi and Channel 4 and allows Telewest Broadband’s digital customers to access interactive content direct from… Continue reading Telewest Launches Interactive TV Service
Radio revenues at Capital Radio fell by 7% to £59.6 million for the six months ended 31 March 2002, the group announced this morning. Group revenue dropped by 8% to £60.0 million during the same period, whilst underlying pre-tax profit fell 20% to £14.2 million.Capital says that combined radio revenues for April and May are… Continue reading Capital Radio Profits Hit By Ad Decline
