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The Radio Advertising Bureau (RAB) has today announced that investment from advertisers across the first three months of 2002 was higher than for the previous year. The total invested between January and March 2002 was £135.7 million representing an increase of 0.5% on the equivalent period 2001. The RAB said: “This marginal growth represents an… Continue reading Positive Signs For Commerical Radio Revenue In 2002

More people will change their viewing and listening habits for the Queen’s Golden Jubilee than for the World Cup, according to new research. The sensor report from Mediaedge:cia has found that of a representative sample of 1,000 people, 40% say they will change their media consumption habits for the Jubilee but only 25% will do… Continue reading Jubilee Will Change More Media Habits Than World Cup

Smash Hits TV is celebrating its first anniversary of being on air with a branding makeover.Emap is thought to be spending a five figure sum on the revamp, which from tomorrow will see the digital music channel adopt new branding, programming and break bumpers to bring it in line with a new look based around… Continue reading Smash Hits TV Celebrates Birthday With Rebrand

Virgin Radio has secured Telewest Broadband’s Blueyonder internet service as the seven-figure sponsor of its Pete & Geoff drive-time show.The sponsorship, which runs until June 2003, is designed to raise brand awareness of Blueyonder’s broadband service and includes a bespoke and interactive cross-media package incorporating on-air and online activity.On-air credits communicating the benefits of broadband… Continue reading Virgin Secures Drive-Time Sponsor

The first ever taxi advertising in Leeds launched this week, with 5 fully liveried Taxi Media black cabs promoting the upcoming opening of a Radisson SAS Hotel in the city.The twelve month campaign kicked off on Monday, ahead of the hotel opening on 28 May. Each taxi features creative which draws on different aspects of… Continue reading First Taxi Ads In Leeds Launched

Advance bookings for ITV are up 2% in July, according to industry sources cited by analysts at Merrill Lynch, who had themselves forecast a 2% decline. Granada is expected to be up 5%, taking the majority market share. “This is a very positive surprise, given that July is the first clean month after the football… Continue reading ITV Revenue Looks Up In July

A new report, Reality Bites, by the CBI and KPMG Consulting reveals that 87% of UK companies are now using e-business technologies in order to improve efficiency. The report claims that firms are now moving away from customer facing e-business initiatives in favour of projects that benefit suppliers and employees. Intranets, followed by electronic payment… Continue reading E-Business Initiatives Will Improve Customer Service, Says CBI

Capital Radio saw shares fall 0.26% yesterday to close at £7.77˝ after announcing that radio revenues fell by 7% to £59.6 million for the six months ended 31 March 2002 (see Capital Radio Profits Hit By Ad Decline).Telewest continued to see shares fall yesterday, with stock slipping 12.12% to finish at 7źp on the back… Continue reading Sharewatch

Strong investment in ebusiness infrastructure and growing online audiences have generated a positive European consumer and business ecommerce market, according to a new report from eMarketer. Large enterprises in the UK, Germany and Benelux and Scandinavian countries have led the way in embracing ebusiness technologies and have begun to develop internet-based connections with their trading… Continue reading European Ecommerce Forecasts From Emarketer

MTV has been forced to delay the highly anticipated UK premier of fly-on-the-wall documentary The Osbournes due to contractual difficulties.According to press reports, a bidding war between ITV and Channel 4 has already begun for the UK terrestrial rights to The Osbournes, which has been a huge hit in the US. President Bush was apparently… Continue reading MTV Delays UK Debut Of The Osbournes