Murdoch Walks Away From ‘Dream’ DirecTV DealRupert Murdoch, frustrated with delays and torturous negotiations, has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history.For the past six months Murdoch’s… Continue reading Murdoch Walks Away From ‘Dream’ DirecTV Deal
Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
Yahoo UK and Ireland is expanding its advertising sales team with a series of new appointments.The internet service provider has taken on five staff over the last month including Emma Driver, former digital sales manager at IPC, who joins sales team as sponsorship and promotions manager and Tony Lee, formerly of Crimson publishing, who has… Continue reading Yahoo Expands Ad Sales Team
The online presence of the Telegraph is making 17 cost cutting redundancies as the advertising downturn continues to take its toll.The cuts will be made from editorial, production and technical departments leaving the telegraph.co.uk with 70 staff. Managing director of Hollinger Telegraph New Media, Hugo Drayton, explained that the job losses were part of wider… Continue reading Telegraph Online Cuts Jobs
German media group, Bertelsmann, may be interested in making a takeover bid for the UK’s Carlton Communications, according to a report in yesterday’s Observer newspaper. The article claims that the two companies have held ‘informal discussions’ recently, but that there are no ongoing negotiations. Bertelsmann is currently prevented from tying up with the ITV giant,… Continue reading Bertelsmann Looks At Carlton Merger, Says Report
Rupert Murdoch has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history. For the past six months Murdoch’s News Corp has cogitated, negotiated and restructured in order to engineer… Continue reading Murdoch Walks Away From ‘Dream’ DirecTV Deal
Rupert Murdoch, frustrated by delays and months of torturous negotiations, has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history. For the past six months Murdoch’s News Corp has… Continue reading Insight Analysis: Murdoch Walks Away From ‘Dream’ DirecTV Deal
There is a ‘significant risk’ that the advertising recovery could be delayed until the second half of 2002, according to a report by analysts at ABN Amro, released on last week. The broker predicts that globally ad revenues will decline by 2% next year, following the 5.3% decline of this year. The first half of… Continue reading Structural Erosion Of Ad Market Will Dampen Recovery, Says ABN
