Nick Jankel-Elliot of the Happy Dog market research group and Claire Nuttall, research manager at GWR took the floor at the MRG conference in London yesterday to introduce a new research technique designed to enthuse advertisers about the space in which “brands live and breath” – the home.Jankel-Elliot, director of strategy and insight at Happy… Continue reading MRG One Day Conference: Home Or Household?
Jeff Eales, e-commerce director of Donovan Data Systems opened the one day MRG conference at the Royal Society of Arts in London yesterday, with an introduction into how the new BARB system will bring greater accountability to TV advertising.Eales explained that the new BARB contract, due to be introduced early next year (see BARB Presents… Continue reading MRG One Day Conference: TV Events In BARB 2002
Dr Jonathan Freeman of Goldsmith’s University addressed the future of TV viewing from an academic’s perspective at yesterday’s MRG conference in London.Freeman began by introducing the concept of “immersive TV” pointing out that interactive services are failing to inspire digital viewers because broadcasters are not taking advantage of the massive amount of information that it… Continue reading MRG One Day Conference: The Future Of TV Viewing
The National Magazine Company is to launch a contract publishing division and has brought in experienced hands Julian Downing and Carey Sedgwick from contract publishers Citrus to head the operation.Downing and Sedgwick, previously communications planning director and editorial and design director at Citrus, will become directors of the new division, part of NatMag Specialist Media… Continue reading Natmag Launches Contract Publishers
ITV is looking to boost the profile of its digital-only channel ITV2 by launching an interactive version of ratings winner quiz show Who Wants To Be A Millionaire? at the end of this month.The shows, which are sponsored by BT, will begin on 24 November, and will broadcast simultaneously with the ITV1 version. Interactive viewers… Continue reading ITV2 To Launch Interactive Millionaire
Channel 4 is cutting around 30 jobs and is reducing its investment in its commercial arm, 4 Ventures, by 50% as a result of the current advertising downturn.Channel 4’s acting chief executive, David Scott, has announced that around 15 staff will be made redundant from the main channel as well as a similar number from… Continue reading Ad Downturn Claims Jobs At Channel 4
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
Global advertising forecasts from ABN Amro show a continuing decline across most regions, with the UK market forecast to drop by 6.1% this year and 1.1% in 2002. Europe as a whole will show a slightly more modest decline of 4.3% this year and 1.0% next year. North America, meanwhile, is to show a weaker… Continue reading Global Advertising Forecasts From ABN Amro
Future Network was one of the best performers among the media shares yesterday, its price climbing 1¼p or over 5% to 25½p. The company is due to launch a preview issue of the official UK magazine for the Xbox games console, timed to coincide with the product’s US launch.At the other end of the scale,… Continue reading Sharewatch
