Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
Yahoo UK and Ireland is expanding its advertising sales team with a series of new appointments.The internet service provider has taken on five staff over the last month including Emma Driver, former digital sales manager at IPC, who joins sales team as sponsorship and promotions manager and Tony Lee, formerly of Crimson publishing, who has… Continue reading Yahoo Expands Ad Sales Team
ITV’s chief executive, Stuart Prebble, has denied that ITV Digital is to close, after receiving assurance from shareholders, Carlton and Granada, that their investment in the loss making platform would continue.Announcing an increase in subscribers, Prebble sought to silence growing speculation that the platform is on the brink of collapse, saying: “Carlton and Granada have… Continue reading Prebble Denies ITV Digital Will Close
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Capital Radio, which already owns the leading radio station in London, Capital 95.8, has aquired a 19% stake in up and coming urban contemporary black music station Choice FM. The stake, in Choice’s owners Tainside Limited, cost Capital £3.3m, valuing the whole business at £16m. There is an option in the deal for Capital to… Continue reading Capital Expands London Portfolio
Virgin Radio’s breakfast show has broken the 2 million listener mark for the first time in over a year, proving that high-profile celebrity DJ, Chris Evans, was far from indispensable.Capital DJ Steve Penk took over the breakfast show after the controversial departure of Evans last June (see Virgin Terminates Evans’ Contract), and has attracted 300,000… Continue reading Virgin Radio Shows Signs Of Life After Evans
As predicted, WPP has launched an appeal against yesterday’s decision by the Takeover Panel concerning its desired withdrawal from the 555p-a-share offer it made for Tempus in August. The panel ruled that WPP was not permitted to invoke the Material Adverse Change clause in its initial offer for Tempus and that the £434 million takeover… Continue reading WPP Appeals Against Takeover Panel Decision
The RAJAR radio listening figures for the third quarter of this year were released yesterday, which showed overall listening hours and reach are up (see BBC Retains Lead In RAJAR Results). GWR, whose Classic FM reached its best figures, jumped 25½p to £2.11 as a result, while Capital rose over 4% to £7.02½ and Emap… Continue reading Sharewatch
