The Digital Radio Development Bureau (DRDB) has declared a £99 digital radio promotion a success, after 5,000 people went after 300 of the cut-price sets. Terry Scicluna, chief executive of the DRDB described the response as “a wake-up call for the big brands to get mass market DAB digital radios on sale quickly.”The promotion was… Continue reading Cut Price Digital Radio Promotion Is Success
The Radio Authority has advertised the local digital multiplex licence for Norwich and the surrounding area. The potential audience of over 15 year olds for the area covered is 550,000.The current commercial licences held for the Norwich area are all for stations either owned or part-owned by GWR: Broadland 102, Classic Gold Digital Amber and… Continue reading Radio Authority Advertises Norwich Multiplex
Jupiter Media Metrix today released the third instalment of its Online Shopping Index, which revealed that visitors to a sample of around 500 shopping sited increased 50% compared with the same week last year, rising from 34.9 million to 52.4 million unique visitors. The index was up 1% against the previous week, when 51.7 million… Continue reading Jupiter Reports Record High In US Online Shopping
According to the Publishers Information Bureau, total US magazine revenue fell again in November to $1,582,558,240 – an 11.2% decrease on last year. Advertising pages were down 17.3% on last year to 23,053. Advertising revenue for the year to date decreased 4.3% on the same period 2000 at $14,907,644,194 and ad pages were 219,554, down… Continue reading US Magazine Revenues Tumble Further In November
In its annual report on the UK, the International Monetary Fund (IMF) says that the UK economy has fared better than most in the current global slowdown as a result of a “prudent and predictable fiscal policy”. Unemployment is now at its lowest level for 25 years and Gordon Brown’s recent pre-budget report (PBR) is… Continue reading UK Economy ‘On A Steady Course’ Says IMF
Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage
Last week it was BT getting into trouble over its internet services (see ASA Questions BT’s “Anytime” Claims). This week more complaints were upheld by the ASA against ISPs for failing to make the small print big enough.Freeserve put up the objection to AOL’s poster campaign which was headlined “100 Hour Free Internet Trial”. Small… Continue reading ASA Rules Against ISP Advertisers
ACNielsen figures for 2000 showed that total travel adspend was just over £200m. Of this, Press took 60%, with the top destinations for travel advertisers’ money being the Daily Mail and Mail on Sunday.With the exception of the Mail titles, newspapers carrying travel supplements are broadsheets. These titles claim a readership for the paper as… Continue reading Feature: Upmarket Travel
Johnston Press, which yesterday released a pre-close trading update revealing a growth in ad revenue of 1.6% compared to to the same period 2000 (see Johnston Press Bucks Advertising Downturn), saw shares fall 2.96% in yesterday’s market to finish at £3.60, an increase of 11p on the day before.Trinity Mirror continued to see stock slide… Continue reading Sharewatch
Channel 4 is set to make an official statement later today confirming the BBC’s director of programmes, Mark Thompson, as the new chief executive of the channel.Thompson will take over from Michael Jackson, who left the channel last month to take up a job in the States (see Jackson Leaves With Brass Eye Repeat). No… Continue reading Channel 4 Chief To Be Announced
