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Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster

The Government has rejected the BBC’s plans to relaunch BBC Choice as BBC3 but has given BBC4, two new television channels for children and five digital radio services the go ahead.Speaking at today’s Royal Television Society conference in Cambridge, Culture Secretary Tessa Jowell, said: “The BBC still has not made the case for BBC3, the… Continue reading Government Says No To BBC3

Interactive television retail (tRetail or t-commerce) is in trouble in the UK, according to a new report from Forrester Research. The company says that return on investment (ROI) is currently a distant possibility and that dozens of retailers are chasing tiny revenues. Rather than struggle on, retailers must reassess their opportunities now – the majority… Continue reading UK TV Retail Is Struggling According To Forrester

IPC has signed a deal with Sports.com to redirect users of the recently suspended uploaded.com to the Megastar.co.uk website.Users visiting the uploaded site, which was suspended last month as part of IPC’s review of its online business strategy (see IPC Closes Online Business), will be able to click through to the Sports.com owned Megastar.co.uk, which… Continue reading IPC Unloads Uploaded

Media planning and buying agency, Carat, has released its own advertising growth forecasts today which paint a familiarly gloomy picture. The figures come as parent company Aegis reports interim profits down 21.6% following the advertising and economic recession. Carat adspend forecasts          2001  2002  North America -2.3 -0.2 Europe -0.4 2.8 Asia-Pacific… Continue reading Carat Forecasts Show 0.6% Decline In Global Adspend This Year

Having people think you’re German is not necessarily a bad thing, unless perhaps you’re looking for a job in football at the moment, but it seems that pretending to be German can get you in trouble, as a kitchen manufacturer recently discovered.The ASA dealt with a complaint this week about the kitchen company Moben, whose… Continue reading ASA Upholds ‘German’ Complaint

New research from Gartner suggests that businesses are likely to underestimate the costs of Customer Relationship Management projects by between 40 and 75% between now and 2006. Gartner forecasts that large firms could spend as much as $30 million to $90 million over three years on technology, training and services relating to CRM projects. In… Continue reading Gartner Forecasts Underestimates In CRM Project Management

As the horrific events unfolded across the Atlantic yesterday afternoon, billions of pounds were wiped off the UK stock market, traditionally closely allied to Wall Street. The closing value of the market was the lowest for well over a decade, while the longer term economic implications are thought likely to be on a similarly unimaginable… Continue reading Sharewatch

Internet news traffic reached record levels on Tuesday immediately following attacks on the World Trade Center in New York and the Pentagon in Washington. Extensive retrieval times on news sites forced online publishers to cut back on graphics and interactive features within their sites but this was not enough to stop many servers grinding to… Continue reading Internet Traffic Reaches Record Levels In Wake Of Attacks On US Targets

Millions of viewers in the UK were glued to their television sets yesterday as the horrific events in America unfolded. Normal scheduling was suspended as broadcasters offered almost uninterrupted coverage of what was described by Paul Fox, the former managing director of the BBC as “the most momentous event ever seen on live TV.”As the second highjacked… Continue reading US Attack Sparks News Marathon