More Uk articles
Outdoor research can be as effective at reaching 10-14 year olds, or “Tweenagers” as 16-24 year olds, according to new research by JCDecaux. POSTAR research shows that the average recall for campaigns among 16-24 year olds is around 60%, while recall among tweenagers for a Muller Corner campaign was found by JC Decaux to be… Continue reading Outdoor Reaches Tweenagers
Cinema, a newfangled miracle at the start of the last century, began this one as decidedly old media. Yet despite an increasing number of rivals for adspend and even the role of showing movies, the medium has held onto, even increased its place in the industry.The last fifteen years have seen a steady increase in… Continue reading Feature: Cinema Is Still Going Strong
Global marketing communications group, Cordiant, has bought 92.6% of International Business Information (IBI), a leading business communications consultancy in Japan, for Y1.3 billion (£7.5 million). IBI is based in Tokyo and has more than 100 employees. Its business deals with domestic and international clients in the areas of investor relations, public relations and corporate communications… Continue reading Cordiant Acquires Japanese Communications Consultancy
The IPA released it’s Q2 2001 Bellwether report today which drew unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television (see Forecasts) the IPA reveal a shift towards ‘below-the-line’ activities when decisions are made about marketing spend. Investment in direct marketing in particular showed a significant increase in 2000, taking… Continue reading Q2 Bellwether Report Is Thin On Optimism
The applications server software platform (ASSP) market continued to grow strongly last year, despite the expectations of many that growth would begin to moderate, according to research from IDC. In 1999, worldwide revenues grew by 110% to $957 million. In 2000, revenues grew another 128% and reached almost $2.2 billion. Strong growth is expected to… Continue reading ASSP Market Growth Stronger Than Expected
Investors in ITV companies Carlton and Granada have yet to see positive results from the ITV rebrand (see ITV Rebrands As ITV1), as share prices remain unresponsive. Carlton saw shares drop 2.44% to close at £3.10 yesterday, a loss of 7žp on the previous day, while Granada was down 2.05% to finish at £1.43, 3p… Continue reading Sharewatch
Internet call waiting, a feature introduced just three years go, now faces serious threats from broadband technologies, according to research from IDC. Internet call waiting allows users who access the internet via a telephone dial-up line to be alerted when another call is incoming. However, broadband access services, such as DSL, use a separate technology… Continue reading Internet Call Waiting Technology Threatened By Broadband
Online Advertising Effectiveness: Thanks For The Fuzzy Memory
By the end of 2005 half of all UK households will have Digital TV (DTV) and more people will use interactive TV (iTV) to connect to the internet than PC’s, according to the latest Internet Audience Measurement report from Jupiter MMXI, released today. The report shows that of the current 7 million homes that have… Continue reading Half Of UK Homes Will Be Digital By 2005, Says Jupiter