UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops £17bn For First Time
Despite the continued gloom surrounding the advertising industry and spending uncertainty from advertising and media executives, there is still a lot of confidence in the transactional media – online and direct marketing. These are the findings of the latest Myers Reports Advertising Confidence Survey. Only 7% of respondents to the survey said they intend to… Continue reading Confidence In Direct Marketing And Net Sponsorships Is Higher In Current Ad Climate
The findings of an ITC report, published today, showed that while some of the stereotypes used in advertising are perfectly acceptable to the public, others are seen as patronising and insulting.Boxed In was commissioned in response to complaints received by the ITC about stereotypes in advertising. It revealed that while stereotypes are a recognised part… Continue reading ITC Research Pigeon-Holes Stereotypes
French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001
ITV Looks To Rival Sky With Transponder Lease DealAs the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal
Even in countries such as the United States, Canada, Sweden, and the Netherlands, about a third of people who could use the Internet choose not to. According to Ipsos-Reid, only 6% of the world’s population of 6 billion are connected to the internet. Ipsos questioned non-users in 30 countries who gave the following reasons for… Continue reading Can’t Connect, Won’t Connect?
ITV Looks To Rival Sky With Transponder Lease DealAs the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal
Japan Today reports that the number of Internet users in Japan is forecast to almost double by 2005 according to an upcoming government white paper. The white paper was written by the Ministry of Public Management, Home Affairs, Posts and Telecommunications, forecasts that there will be 87.2 million Internet users in Japan by 2005, up… Continue reading Japanese Net Users Set To Rise To 87.2 Million By 2005
MediaTel has relaunched its NewsLine service with a new look and new features. The re-designed home page for the media news service is designed to make it easier for subscribers to navigate over ten years of archived media news and features, the latest data reports and daily media reports, updated throughout the day.The NewsLine team… Continue reading New Look For MediaTel NewsLine
According to the latest figures from Nielsen Net Ratings, there were just under 114 million internet users in Europe at the end of May 2001, representing a 4.25% increase on April’s figure of 109.2 million.
