BlowUP Media UK, an outdoor company which specialises in giant poster sites, is to run a campaign for the new MG Rover on three of the largest poster sites in the UK. The main poster will be at the site on London’s A40 Westway, which the company installed earlier this year (see BlowUP Installs Giant… Continue reading BlowUP Wins Car Deals
Month On MonthNational Newspaper circulation data for June 2001 has just been released and month on month analysis of the figures shows that circulation across all titles has risen by 0.3% or 106,604 copies sold.Sport First suffered the greatest loss in terms of percentage change in circulation, dropping 14% month on month. This equates to… Continue reading National Newspaper ABC Round-Up June 2001
The IPA released its Q2 2001 Bellwether report today, drawing unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television the IPA reveals a shift towards ‘below-the-line’ activities when decisions are made about marketing spend.Bruce Haines, president of the IPA commented: “What this report shows is that advertising expenditure is settling… Continue reading Few Surprises In Bellwether Report
The Wireless Group (TWG) has announced that Phil Seddon is to become head of digital development at the company.Seddon, previously operations director of TWG’s local and regional stations will take on responsibility for operational mamanagement of the company’s digital investments. These include 42.5% of the London II multiplex, 20% of the London III multiplex and… Continue reading Seddon To Head Up Digital At TWG
The latest figures from the Office of National Statistics show that the underlying rate of inflation for June has remained at a two-year high, increasing 2.4% on June 2000 due to increasing food prices.Month on month comparison reveals that the headline rate of inflation actually declined in June. The fall, to an annual rate of… Continue reading Underlying Rate Of Inflation Remains At A Two Year High
By the end of 2005 half of all UK households will have Digital TV (DTV) and more people will use interactive TV to connect to the internet than PC’s, according to the latest report from Jupiter MMXI.The report shows that of the current 7m homes that have DTV 20% use email regularly, almost one third… Continue reading Half Of UK Homes Will Be Digital By 2005
German television advertising growth outperformed the market there during the first half of the year, in stark contrast to the UK TV market, the performance of which is set to be the poorest media sector in Europe (see Insight Analysis: Ad Downturn Could Get Worse Before It Gets Better). According to ACNielsen data analysed by… Continue reading German TV Outperforms Ad Market In First Half
There were 26 million internet users in Germany as of June this year, according to data from Forsa, the German society for social research and statistical analysis. This represents a significant growth on the 8.8 million that were online just two years earlier. Around 40% of Germans over the age of 14 are users and… Continue reading Cheap Access Drives Net Usage In Germany
Ninety-two percent of Australian children and teenagers now use the internet, a 28% increase on 1999, according to research from RedSheriff. The increase is primarily due to the rise in access points at homes, schools and libraries. The eGeneration Report – Kids and Teens Online, which was sponsored by children’s TV station Nickelodeon, shows that… Continue reading Net Plays Key Role In Australian Children’s Development, Finds Study
Future was looking bright by the end of last week’s trading. Having begun the week by issuing a reassuring statement to shareholders regarding its rapidly falling price (see Future Reassures Investors) it regained the market’s trust sufficiently to end the week up by over 75% week on week, at 40˝p, announcing on Friday that further… Continue reading Sharewatch
