A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent.ISBA director general, Malcolm Earnshaw, said: “The… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
As a week of continuing negative speculation about the media market draws to a close, yesterday proved another difficult day for media stocks. The ongoing doubts about TV advertising revenues, fuelled by the release of Granada’s interim results this week (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions) depressed… Continue reading Sharewatch
New glossy fortnightly magazine for women, Real, seems immune to the turndown effecting the rest of the market, as sales of its first three issues are up 20% on initial targets.Since its launch, in April, the magazine has sold an average of 360,000 copies per issue and is enjoying a warm reception, despite sales patterns… Continue reading Real Success For New Woman’s Fortnightly
A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
New figures from Competitive Media Reporting (CMR) report that ad spend in the US is down 5.2% for Q1 2000 when compared to the same period last year. Total ad spend has dropped from the Q1 2000 total of $23.8 billion to $22.6 billion for the first quarter of this year. Top advertisers such as… Continue reading US Q1 Ad Spend Figures From Competitive Media Reporting
The deal to create digital horseracing and betting channel, Go Racing, could be in jeopardy as the British Horseracing Board (BHB) has so far failed to fulfil a major condition of the arrangement in a move the Go Racing CEO has described as “plainly ludicrous.”Having reached an agreement with the majority of British racecourses (see… Continue reading Go Racing Deal Could Be Halted By Pre-Race Data Problem
According to latest figures from internet monitering company NetValue, low income earners (those earning under £600 a month) make up the largest group of net users, 26.9%. “The Internet is not reserved for a rich elite”, NetValue’s Alki Manias said. “These figures show that the web is being welcomed by low income earners. Online businesses… Continue reading Low Income Users Are Largest Group Online
John Hardie, commercial director at ITV has unexpectedly quit to take up a position at Walt Disney overseeing the groups TV operations across Europe, Africa and the Middle East. DCMS head of strategy and communications, Paul Bolt, has been appointed director of The Broadcasting Standards Commission. David Wheldon has been promoted to the role of… Continue reading Appointments Brief
ITV will issue the tender specifications for its national news contract in the next week and ITN will face competition for the first time.ITN, which is jointly owned by Carlton, Granada, UBM and Reuters will be challenged by Channel 3 News, a consortium formed by BSkyB, CBS, Bloomberg, Chrysalis and Ulster TV.An ITV spokesperson today… Continue reading ITV News Up For Grabs As Bidding Process Begins
Media analyst group ABN Amro has downgraded its global ad forecasts following a “weaker than expected start to 2001”. Estimates for global advertising growth, which had previously stood at 3.4%, have now been reduced to just 1.3%.Amro cites weaknesses in the telecoms and technology markets, shifts in media mix by FMCG companies and the current… Continue reading ABN Amro Downgrades Global Ad Forecasts
