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Now that the SVODs are on BARB, we’ll really be able to see whether younger Netflix viewers are the ones that do not watch linear TV at all.

Advertising needs to explore how to promote sustainable behaviours to the most affluent and highest carbon emitters in society, Ad Net Zero’s Global Summit heard today.

In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.

Mediatel Jobs: It takes time, effort and a lot of energy to commit yourself to more than one job and to do both well.

WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.

The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.

Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.

Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.

A more inclusive approach fuelled by better cultural intelligence, and having the right people in the room, is more likely to result in long term growth for brands.

Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.