Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.
More Uk articles
The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.
In brief: UKTV has fully rebranded its streaming service UKTV Play to ensure it is seen as “modern, compelling and digital-first” in an “increasingly competitive” streaming landscape.
In brief: Clear Channel has partnered with Historic England and Photoworks to show a nationwide photography exhibition revealing “the stories behind the shopfronts” across its outdoor network.
In brief: The partnership will allow for both companies to include each other’s media in commercial partnerships.
In brief: TikTok could face a £27m fine after an investigation by the UK’s Information Commissioner’s Office.
In brief: News UK has appointed Tony Gallagher as editor of The Times.
In brief: The disinformation network impersonated sites including The Guardian, Der Spiegel, and Bild, to promote pro-Russia narratives regarding the war in Ukraine.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
In brief: The apprenticeship scheme partners with Google, Meta, and TikTok.
