Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
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Commercial radio registered record weekly reach and share of listening according to the latest Rajar radio audience data.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.
The Guardian’s chief advertising officer tells The Media Leader about what a media salesperson needs in 2023, and her most insightful mistake.
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
The solutions-focused community consultation on mental wellness has been launched to coincide with Mental Health Awareness Week.
In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.