More Uk articles

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Netflix’s much-anticipated ad tier, in partnership with Microsoft, will launch in early 2023, the company revealed during its latest earnings call.

Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns. 

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.

Love Island’s most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.