The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.
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Snap Inc. made its case that it was the video content platform for Gen Z, what they call “the Snapchat Generation”.
The Competition & Markets Authority has fined Facebook £50m after “deliberately” failing to give information to the UK regulator as it investigates the purchase of Giphy.
Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts
Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic’s Emma Newman.
Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more “shoppable” for advertisers.
Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?
Everybody within an organisation is increasingly sharing in the responsibility of building the company’s brand, according to the UK & Ireland MD of Entain.
Snapchat parent Snap has chosen a familiar sounding brand name for a global augmented-reality studio that is launching today.
Twitter announced 10 “innovations”, including a Safety Mode for users, that it has launched or is currently trialling on its platform this year.
