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Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.

Facebook is working towards building “a successor to mobile internet”, Mendelsohn explained in her debut as VP Global Business Group.

How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV

If Channel 4 can indeed be saved from privatisation, the time may also surely come when streaming platforms, particularly those funded by advertising, are held to a higher standard, writes the editor

The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.

Any organisation that truly cares about its people should have a clear and supportive baby loss policy in place. 

National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.

Conversational targetting tools are the natural next step in effective contextual marketing, according to leaders in the podcasting space. 

The WPP agency appears to be making good on a pledge to “lean in” to inhousing.

“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.