Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.
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MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.
Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.
More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.
Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.
Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.
Too often this industry confuses two very important related, but different, areas of media measurement.
Sir John Hegarty’s The Garage Soho has entered into an investment partnership with Regit, with Electric Glue picking up media duties.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
BARB has awarded a £1,000 bursary to the charity after supporting a Mediatel Media Research Award dedicated to the late Adrian Edwards.