Consumers’ search and behavioural patterns can tell us a lot about what media planners and marketers need to watch out for.
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Christmas is around the corner and consumers, brands and advertisers are gearing up for the festive season. What will be top of their lists?
Kevin Brown, co-founder of Electric Glue discusses how a shift to viewability metrics could change the media business (almost) overnight
There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor
Wavemaker has appointed Kathryn Spaeth, a former MD at Accenture. She replaces Jason Dormieux who has now left GroupM
Starcom’s managing partner has ideas for how to address the slow adoption of agile working across the media industry
Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?
