Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.
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The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global’s Heart Radio Network and original podcasts to raise awareness about its research.
In brief: Sony Music UK projected a good luck message from David Baddiel, Frank Skinner and the Lightning Seeds ahead of the Lionesses’ win against Germany last night.
TikTok will sell fresh food directly through its shop for the first time in the UK.
In brief: Currys has gone back to cinema to target students needing laptops for the return to school and university.
In brief: NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.
In brief: Talon Outdoor, specialist global out-of-home (OOH) media agency, has promoted Josko Grljevic from UK chief transformation officer to group chief operating officer, reporting into group CEO Barry Cupples.
In brief: Listen, an independent UK podcast production company, has made three senior hires to deliver its first slate of original podcasts.
The Lionesses’ win over Germany in the UEFA Women’s Euro Final last night attracted a peak audience of 17.42 million viewers, the highest audience of any women’s football match in UK broadcast history.