More Uk articles

Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns. 

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

As Europe suffers under record-breaking heatwaves, GroupM has unveiled an effort to standardize the way carbon is calculated in advertising.

Love Island’s most-watched episode so far this series attracted more than 5.2 million viewers across four screens, according to the latest BARB viewing data.

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.

In-housing has been increasingly adopted by advertisers over the last two years, according to new research.

The UK subscription video-on-demand market contracted by 488k households over the last three months.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?