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The IPA and ISBA have launched an initiative that seeks to improve the behaviours of agencies and advertisers during pitch processes.

The Media Leader contacted several leading media companies to understand what policies are in place to support their employees.

What are media agencies telling the next generation of strategists?

Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.

MediaSense has brought on board David Rigby, the former Capita executive and chairman of Brainlabs, as non-executive director.

Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.

More coverage of the best insights from the two-day Mediatel event will feature on The Media Leader in the coming days.

Recount Live is the latest example of the streaming platform’s attempts to expand its content offerings beyond gaming.

Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.

Too often this industry confuses two very important related, but different, areas of media measurement.