Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
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Ray Snoddy studies the very different current trajectories for two big beasts of the British journalism jungle – Andrew Neil and Piers Morgan
Suzuki has undergone a “radical” change in its media planning and buying over the last two years, the car brand’s top UK marketer Tammy Charnley says.
Mediatel News is launching a weekly bulletin today that features thought leadership and analysis about media strategy.
Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?
One year after UK launch, Reddit launches first consumer ads
Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.
Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees
Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?