More Uk articles

Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%. 

Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands

Raymond Snoddy assesses the media responses to England reaching another semi-final of a major tournament

Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says

Sponsored: Better collaboration should bring about a better ecosystem where advertisers have a deeper understanding of their customers, writes LiveRamp’s Tim Abraham

EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+

ITV plans to roll out the service on other programmes across different genres later this year.