Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.
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Mediatel News, Mediatel Events and Videonet have today revealed which industry experts will make up the judging panel for its inaugural Media Leaders Awards.
The UK ad market is not expected to recover until 2022, according to the latest AA/WARC Expenditure Report. Here, industry bosses comment on the findings
All Christianne Wahl from VidMob wants for Christmas this year is for creative and media to unite in time for the festivities
The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.
Following Lord Moore’s decision not to put himself forward for the Chairman’s role, things are finally looking up for the BBC, says Ray Snoddy
| Jan Pitt
Partner content: Ad fraud has not only infected the vast body of the online space, but continues to rapidly mutate into ever more damaging strains, writes ABC’s commercial director Jane Pitt.
Kinetic WW’s head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.
Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.