More Uk articles

Now is the time to deal with the long-known imperfections in the media and advertising world’s automated systems, writes Ray Snoddy.

Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.

The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.

In this week’s Media and Marketing Podcast, host John Reynolds speaks with Ben Hayes, co-founder of Goodstuff Communications, and Henry Daglish, founder Bountiful Cow.

To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM’s Simon Taylor

Magazine brands are bit like sidekicks to other media, writes Jon Restall – and during these difficult times they really do pack a punch.

Ivor Falvey shares his tips for those who – like him – have started a new job in the middle of a global lockdown.

Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.

Dominic Mills looks at the TV stats that shocked last week’s Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.

Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.