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Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.

ISBA’s Project Origin has completed the first stage of its assessment of the World Federation of Advertisers (WFA)’s proposed technical framework for cross media measurement.

Fran Quilty, co-founder and CEO at Conjura, explains how ecommerce is disrupting the way consumers make major purchasing decisions.

Partner content: Is direct mail really the way to grab the attention of young people, as Rory Sutherland claims? JICMAIL’s Ian Gibbs delves into the data to find out

Wavemaker has promoted Emma Slater and Christiaan Lette to UK leadership roles within the media planning and buying agency.

Guardian Media Group (GMG) has hired former ITV Hub boss Paul Kanareck to lead its global reader revenues strategy.

In advance of Mediatel’s Future of Brands: Ecommerce this week, MediaHub’s UK CEO Danny Donovan assesses how the four corners of commerce impact our everyday retail behaviour.

Should WPP pay bonuses? Is Google a friend or foe to high street retail? Dominic Mills answers the issues of the week.

Todd addresses the mismatch between the effectiveness of magazines and adspend in the media and the ongoing progress in the attention debate.