Anna Lungley, chief sustainability officer at Dentsu International offers advice for leaders to be part of the movement to Net Zero
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Digital advertising is a major contributor to carbon emissions around the world.
Barb is in the “final planning stages for the launch of audience figures for streaming and video-sharing platforms.
Raymond Snoddy points out the folly behind a resurgent threat to sell-off Channel 4
Bobi Carley questions the communication between marketing and finance and asks whether anything has changed as result of taking talk online
James Parnum, partner at MediaCom UK, sets out the three rules of data for successful growth strategies
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
ITV’s director of commercial strategy and trading suggests broadcasters need more freedom to sell differently in order to reform TV trading.
Industry body for commercial radio will reveal the summer opportunities awaiting advertisers at The Future of Audio on 24 June as the themes and first wave of speakers from the conference are announced. The themes and first wave of speakers for The Future of Audio – the thought leadership event for the audio advertising industry… Continue reading Radiocentre to unveil post-lockdown summer ad opportunities at The Future of Audio