Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
More Uk articles
UK news publishers have rallied together to ask advertisers to support journalism during the Covid-19 pandemic, and help prevent the industry losing millions due to advertising ‘blocklists’.
WPP has withdrawn its guidance for 2020 and implemented a number of new measures in order to cut costs, following a “weaker” March performance amid the ongoing Covid-19 crisis.
History has taught us that rapid adaption and innovation can be critical factors for businesses during severe economic shocks, writes Natalie Cramp.
Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year.
The former president and CEO of the National Magazine Company – Hearst’s international publishing arm in the UK – has passed away aged 81.
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.
