Brits have been saving over the past year and we’re ready to shell-out. Zack Sullivan, Future’s CRO UK, reveals insights into our spending plans
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Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands
The island of Ireland marketing body tells the IAA’s Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel
Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement
Helen Rose, head of insight & Analytics at the7stars identifies three mindsets that are defining UK levels of engagement in the experience economy as we emerge from lockdown
Raymond Snoddy goes in search of a media conspiracy or two amongst the political accusations currently engulfing Boris Johnson
With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas
Tom Laranjo, MD of Total Media, looks at recent news and gets to the bottom of the human behaviour behind the headlines
Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing
The debate over Big vs Small(er) screen distribution fixates on the channel, missing the bigger opportunity for the hyper growth of the film medium, says Mindshare’s head of worldwide, Ollie Joyce