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Brands have not done enough collectively to tackle tough questions around “total media planning” across different channels, Bacardi’s head of commercial procurement Kester Fielding has said.

After reviewing many contracts between advertisers and media agencies over the years, there are five areas that are often overlooked, not checked or are missing completely.

NABS has revealed a spike in referrals to therapy services for counselling in the last two months for advertising and media professionals.

Ads in one medium work harder if they are primed by previous ads, explains the MD of Lumen Research

Strategy Leaders: Doing nothing is not an option and solutions must be found by developing new approaches, Nick Manning warns.

TVSquared, the TV measurement company, has launched what it claims is the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable.

This October could be the most demanded month ever to advertise on TV, according to media leaders.

There’s just one week left before the final window closes for this year’s Mediatel Media Research Awards.

Exclusive: Spotify has hired Sally Keane, the long-serving commercial chief at LinkedIn, to be the music streaming giant’s head of UK and EMEA sales.

Radio’s growing reliance on voice assistants has the potential to be a significant threat, warns Bauer Media Audio’s Paul Keenan.