More Uk articles

GroupM has revised its forecast over the decline of UK advertising, believing it will shrink by 4.4% this year, as opposed to the 12.5% first predicted back in June.

Unless handled correctly, the inevitable decentralisation of talent could cause more harm than good, writes Luke Smith, CEO of digital marketing agency Croud.

Full report available at: Mediatel > Connected > Consumer Surveys

Partner content: Comscore’s CEO Bill Livek looks at how measurement is evolving to fit the next generation of media.

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

It’s time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.

Dominic Mills discusses the range of industry business models and despairs at another survey about lack of trust in advertising

Channel 4’s ambition to transform itself into a digital public service broadcaster took a step forward last week with the the launch of its Future4 strategy.

Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta’s Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.

Partner content:New research will debut at Radiocentre’s next Tuning In event that challenges perceived norms in the ad market and offers surprising insights into the commercial radio audience.