More Uk articles

With the advent of UKOM Ipsos iris, Richard Marks looks at the precedents for handling a change in measurement

Future chief executive Zillah Byng-Thorne has signalled further acquisitions are in the pipeline as the company reported a doubling of pre-tax profits over the last six months. The magazine publisher, which has expanded into price comparison services with the acquisition of GoCompare and last week announced the purchase of Marie Claire US, said its e-commerce… Continue reading Future signals further acquisitions to come amid e-commerce surge

Raymond Snoddy studies the shifting sands of media ownership and what it could all mean for UK and European public service broadcasters

Nicole Lonsdale, chief client officer, Kinetic Worldwide reveals the ways that an older dog has learned new tricks during the pandemic

Meg Garnett Coyle, VP communications at TVSquared details three ways advertisers are succeeding in this era of cross-platform TV

Mary Keane-Dawson, group CEO of influencer marketing agency, TAKUMI offers two alternative work-arounds to advertising that relies on user data

Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts

Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas

You can’t dispute the growth of CTV, says David Barker, SVP of global commercial partnerships at Samba TV. But where are the advertising opportunities?

Alight Media, the out-of-home advertising company co-founded by former Clear Channel boss Matthew Dearden, has acquired fellow start-up, Foris Outdoor