ISBA has launched a Code of Conduct for influencer marketing, aimed at reducing negative issues like loss of trust because of misleading photo editing
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OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
Jan Gooding shares the experiences of diverse hires that didn’t fit into agency culture and a check-list for change
Ford has launched a targeted outdoor campaign at commuters to allay concerns that electric vehicles cannot travel long distances without recharging.
Mi Media managing director, Richard Slater believes we’re all starting to trust each other a little more and the benefits will be huge
Dominic Mills commentates on five things that have recently caught his eye, including a roller-skating tortoise and a light-weight free newspaper
A huge 9 million people watched British tennis star Emma Raducanu win the US Open Final on Channel 4 on Saturday.
Contradictions in media planning often see agencies caught between two schools of thought. They’re not binary choices though
Chapman will join Carat UK early next year from Essence, where she was EVP and head of media EMEA
The survey, powered by Panelbase, was conducted to mark the one-year anniversary of the UK chapter of the Unstereotype Alliance
