Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.
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Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.
The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.
Ray Snoddy runs through the numbers published in the BBC’s Annual Report and what it means for the future of the public service broadcaster.
Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.
Despite the majority of titles seeing their monthly total brand reach (print and digital reach combined) tumble period-on-period, almost all were up over the year.
The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
Integral Ad Science’s Paul Nasse assesses what marketers have learnt in the last six months, and how they will use these insights to adjust their campaigns.
The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’.