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Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy

Independent media agency, the7stars Group has launched a business acceleration consultancy, with the aim of closing the gap between martech and media investment. 

How does it happen that an agency’s staff saw culture so differently to the directors?

Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.

Ray Snoddy analyses the consultation document on the future of Channel 4 and warns of messing with an already successful broadcasting formula

E-commerce, shoppable media and ESG cited among key challenges for major advertisers

Full report available at: Mediatel > Connected > Media Landscape

Wunderman Thompson devised a hard-hitting, one-day print campaign for Sure this week, which emphasised the need for inclusive design in all areas of our lives.  Running in the Telegraph, Metro, the Guardian and the Times, the ad read: “The world is a great place for people with disabilities*” The emphasis was on the big asterisk – or caveat – with the small… Continue reading Sure print execution shines light on need for inclusive societal design

Mobile-first demand side platform, Hawk has teamed up with audience planning tool, Skyrise Intelligence in a move that will give it access to telecommunications data from mobile network providers for over 20 million users

Habito seeks to be authentic in its marketing by confronting negative emotions, CMO Abba Newbery explains in ‘Making Sense of it All’.