Nick Manning assesses the opportunities for cross-media measurement and responsible attention.
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Full report available at: Mediatel > Connected > Consumer Surveys
ABC has resumed releasing public circulation figures for UK newsbrands for first time since the nation went into lockdown, and unsurprisingly, circulation has dropped significantly across the board.
Social platforms including Facebook, YouTube and Twitter have agreed to adopt a common set of definitions for hate speech and other harmful content.
Like Revolute, companies that capitalise on the potential of marketing now will be the ones that will thrive and grow in the post-pandemic world, writes Ebiquity’s chief strategy officer, Christian Polman.
Partner content: Bloomberg’s Arif Durrani explains how the most successful companies are continuing to transform despite the uncertainty of a global pandemic.
Dominic Mills reaches for his Farrow & Ball colour chart as he considers skin tones, Elephant’s Breath and what it all means for industry awards.
Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.
Baumann tells Mediatel News her thoughts on Brexit, adapting to Covid, diversity, and why she thinks digital beats big broadcast campaigns right now.
