Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.
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More than 400 brands, agencies, and individuals called on social media to do more to tackle online racist abuse last Summer. Did it work?
Sky has launched a streaming TV product, Sky Glass, today so users can get Sky TV over wifi for the first time.
If you’re the one who decides to put your head above the parapet, be prepared that you might get your head shot off.
Attention (as a metric) has moved to the Early Majority stage on the innovation diffusion curve, explains Prof Karen Nelson-Field
Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round.
We risk increased regulatory pressure if we let the public’s trust in advertising slip, the Advertising Association’s CEO warns.
New findings showing public trust in UK advertising has improved in the last three years were revealed at the Trust Summit hosted by the Advertising Association, IPA and ISBA today.
Verity Brown, MD of The Specialist Works explains how the agency is putting the physical and mental well-being of its staff above all else
ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.