Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
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Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers
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Responding to last week’s Mills on Monday column, Kantar’s Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.
Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
According to new research, there is no downside to advertising appearing in negative sentiment – yet brand safe – content. The Ozone Project’s chief revenue officer, Craig Tuck, explains.
IFABC is a global federation of bureaux members from 27 countries. It provides a forum for these organisations to come together, share knowledge and develop collaborative solutions that support trust and transparency in media.
More than 60% of companies remain committed to investing in their brand, according to a new IPA/Financial Times study.