Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees
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Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?
Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for suggestions for things they only say in ads
Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team
When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends
Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.
Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.
Nadine Dorries’ appointment makes her the 10th culture secretary in as many years
The UK’s first not-for-profit diverse and inclusive talent management agency REFLECT starts work today to address the lack of diversity in the multi-billion-dollar influencer industry.
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
