Sponsor content: Influencers have taken a real battering in the media recently – and to be honest, they deserve it.
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Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
Newsbrand publisher Reach has posted a profit before tax of £150.6m for 2019 – a 6.1% rise on the previous year.
What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.
Media trading company Astus UK has promoted Matthew Herbert to commercial director.
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?
Sponsor content: Taking simple steps can take an advert from noise on a web page to thumb-stopping content in just a few seconds, writes Amy China Wire, Head of Teads Studio UK.
Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.
For the third consecutive month, the daily national newspaper market has remained fairly steady – and in January was overall up 0.9% month-on-month.
