Bob Wootton weighs in on the two most contentious topics debated in adland this month.
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ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.
Barry Cupples, CEO of Talon, reacts to the news that Google is passing the digital services tax on to advertisers.
Broadcast consultant Stephen Arnell worries that Channel 4 has struck the wrong chord with its plans for a Black Takeover Day
Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.
With two potential news channels waiting in the wings, Ray Snoddy ponders if Mark Thompson should have been careful what he wished for
Contextually targeted impressions cost almost a third less than cookie-based, behaviourally targeted impressions, a new study has found.
As the UK public begins to head back into schools and offices, DCM’s Karen Stacey takes out her red pen and writes up cinema’s school report for the year 2020/21
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.