It’s important that magazines adapt on all sides, writes Bauer Media’s Lucie Cave – ensuring content is revised for both its readers and its advertisers
More Uk articles
VCCP’s Aidan Mark shares 10 performance lenses that are positively influenced by brand building.
The report highlights some significant reach differences between different markets.
Big Issue magazine vendors will return to the streets of England, Scotland and Wales on Monday July 6, armed with PPE and contactless card payment equipment as part of new Covid-19 safety precautions.
The Times Radio wants a slice of the BBC’s audience, but Dominic Mills wonders if it’s available. Plus: the Facebook boycott; and parting ways with Mediatel News’ editor
Why does adland foster such misunderstandings about the aspirations of the wider public?
Steven Scaffardi hosts a debate looking at how publishers are navigating their way through the pandemic.
Commercial radio broadcaster and out-of-home giant Global has joined forces with OOH specialist Kinetic and marketing agency AKA on an outdoor advertising campaign to support London’s art and cultural venues.
Following the publication of Ofcom’s report into our online consumption habits, Ray Snoddy sifts through the findings to understand its implications.
Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.
