Those who strongly agree that ‘advertisers who treat media as a quality buy, rather than a commodity buy, are at an advantage’ has risen sharply in three years
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Top level support, the freedom to take decisions, plus investment in training differentiate companies at different stages of change
With only an 8% similarity between how 16- to 34-year-olds and how the over-55s watch commercial media, IPA urges more diverse media plans.
Jan Gooding challenges the veracity of the argument opposing the HFSS ad ban and questions how well it stands up against the science of genetics.
Digital ad platform The Ozone Project has hired Dora Michail-Clendinnen into the new role of chief strategy officer.
Dominic Mills highlights the upcoming All-in industry census and why it’s not enough for clients to push for change if they’re not leading by example
The Ozone Project CEO addresses the ongoing battle between Google and the Australian Government, the long term impact of the ISBA/PwC report, and what he believes the future will look like for premium digital publishers.
Ocean Outdoor has identified 280 UK digital screens it claims have the same properties as primetime peak TV spots.
Pippa Glucklich chairs the online membership platform to connect freelance talent with agencies and media owners
Following news of a possible ban on gambling logos from sports shirts, Ray Snoddy looks at the relationship between gambling and media