Trust and reach are on the rise for newsbrands, but it’ll take innovation, fresh thinking and a brave face if publishers are to make it through the Covid-19 recession, writes Ray Snoddy.
Showing 7181-62,940 of 62,940
More Uk articles
Sponsor content: PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
The AOP’s Richard Reeves charts the challenges and opportunities facing the online publishing market.
The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
A new report from GroupM, WPP’s investment wing, has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.
It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.
To help SMEs get the most out of digital advertising we need to make things simpler for small business owners, writes the IAB’s Elizabeth Lane.
Sponsor content: Our research shows that whilst there are a lot of opportunities in CTV advertising, there are still a lot of unanswered questions, writes Comscore’s Guido Fambach.
The digital advertising ecosystem is set up against newsbrands being successful, writes Mediahub’s Danny Donovan. That’s not right, it’s not fair and it is something we can change.