Nick Manning dissects the new ISBA Framework document launched last month
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Bauer’s commercial chief and Wickes’ head of marketing explain how their relationship has now lasted for a decade.
Wavemaker has hit upon its own system of scoring brands as a way of opening doors to new-business opportunities
The Broadcasters Audience Research Board has added smartphones to its unduplicated reach and time spent viewing data
If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.
The campaign was created in-house and brokered by the brand’s media agency MG OMD
Kell will oversee Havas Media Group’s data and product offering
Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf
Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy
Running media campaigns doesn’t always have to have a negative impact on the environment