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Raphaël Rodier, global chief revenue officer at Ogury details the opportunities for mobile advertising and how to evolve for the changing landscape

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Jo Allan has been promoted to CEO of Newsworks, the marketing body for the UK’s national news brands

The island of Ireland marketing body tells the IAA’s Global Think Tank, it redirected budgets into paid social media to “keep the brand story alive” after initially culling spend when the pandemic ended overseas travel

Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement

Helen Rose, head of insight & Analytics at the7stars identifies three mindsets that are defining UK levels of engagement in the experience economy as we emerge from lockdown

Raymond Snoddy goes in search of a media conspiracy or two amongst the political accusations currently engulfing Boris Johnson

With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas

Tom Laranjo, MD of Total Media, looks at recent news and gets to the bottom of the human behaviour behind the headlines

Black Representation in Marketing (BRiM), an alliance formed by a 15-strong steering group of brands and agencies, has today launched its cross-industry framework, supported by the Advertising Association. The BRiM steering group, which has shaped the direction of the initiative, is made up of companies including BrainLabs, Deloitte Digital, Dentsu, Droga5, Facebook, Omnicom Media Group,… Continue reading BRiM launches with framework for fair representation of black people in marketing