Alistair MacCallum explains how he plans to boost the sector’s credentials ahead of moving in on marketing budgets assigned to other media channels.
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Havas Media Manchester has boosted its senior leadership team with the hire of Lucy Barnes as strategy partner.
Full report available at:Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
UKTV has appointed Simon Michaelides as chief marketing and innovation officer, a new role replacing CMO Zoë Clapp.
Anna Hickey, formerly chief operating officer at Wavemaker UK, has been promoted to the agency’s global leadership team as president of global clients.
Global’s digital ad sales platform DAX is launching a cross-device audio measurement tool in the new year, alongside a new measurement solution specifically for podcasts.
Ray Snoddy has scoured the manifestos of the main parties to understand their positions on the media and creative industries. The scores are dreary.
A new insight whitepaper report has been released by AudienceProject, covering traditional TV, online video & streaming, with a focus on Disney+.AudienceProject introduce the report: “On November 12, Disney launched its long-awaited streaming service Disney+ in the US, Canada and the Netherlands. With content ranging from Disney and Pixar classics to movies in the Star… Continue reading AudienceProject: Traditional TV, online video & streaming report
People want the ad industry to use their information in a way that is lawful, transparent and secure. It’s Simon McDougall’s job to ensure that happens – so prepare for major change.