The upcoming launch of Disney+ is set to cause big waves in the UK on-demand streaming market, as 37% of Brits planning to subscribe to the Disney service expect to cancel other subscriptions.
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By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.
Leonard, who was previously managing director of digital at the online-only publisher, will have a remit focusing on the continued expansion of the title, particularly amongst its growing North American audience.
As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.
Agency network Publicis Media has hired Steve Bignell as UK chief executive of Publicis Media Exchange, replacing Chris Williams after his move back to the US.
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.
Adding another extension to its Absolute Radio brand, radio giant Bauer Media is set to launch a new decade station covering music from 2010 to 2019.
Bauer Media is extending its Magic brand with the launch of a new digital radio station later this month, capitalising on the rising popularity of musicals.