More than a third of advertisers are planning to invest more in radio during 2021, according to new research.
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Respondents expressed concern that home working will have created “dangerous knowledge gaps” around sexual harassment.
Out-of-home (OOH) agency Kinetic has hired Keith Kaplan as its new global CEO, succeeding Marc-Antoine de Roys, who recently announced his retirement.
The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.
Wunderman Thompson has named Amazon, Samsung and Apple the world’s most “inspiring” brands, as part of new research which, according to the agency, proves a strong correlation between inspiration and brand growth.
Partner content: Radiocentre’s planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.
Full report available at: Mediatel Connected > Display > Press
VCCP Media’s executive chair, Marie Oldham, outlines the key effects Brexit will likely have on consumers and how media planning will need to change as a result.
Independent marketing analytics company, DataTile has hired former Telmar Communications MD Alex Maddox and IPSOS’ former MD Media for Greater China, Steve Garton.
The latest cross-platform audience figures for UK newsbrands have been released today, offering insight into how the Covid-19 pandemic has affected readership.