OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.
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Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.
In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.
UK adspend rose 6.9% year-on-year in 2019, but the impact of Covid-19 means projections for 2020 and 2021 have been dramatically downgraded.
WPP is implementing further measures to control costs during the Covid-19 crisis, as the group’s latest financial update revealed a -3.3% drop in net sales during the first quarter of 2020.
All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.
Freebie newsbrand The Evening Standard has confirmed that Mike Soutar will be stepping down as chief executive officer from the end of May.
The Mediatel News columnist initially started on Stonewall’s board in April 2013 and was elected chair in April 2014. She will be replaced by Sheldon Mills.