There’s a new prediction and ‘next big thing’ written about every day… but which ones are rooted in real consumer behaviour?Attest has released a new report – UK vs US: 2019’s Hottest Consumer Trends – which will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US.The trends… Continue reading Attest: UK vs US: A Look at 5 Global Lifestyle Trends
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To coincide with Sky’s 30th year, Tracey Follow’s at Futuremade looked at what lies ahead for broadcast media and their consumers, isolating five trends for the future: Immersive Entertainment Innovative Interfaces Trusted Sources Smart Environments Empathetic Media To access the report, please click here:External Link:Futuremade: The New Dimensions of Media: Five trends for the future
Full report available at: Mediatel Connected > Display > Press
The advertising industry is in the middle of a “crisis period” where creatively-awarded campaigns have little or no effectiveness advantage over non-awarded campaigns, a new report has revealed.
The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.
The latest cross-platform audience figures reveal an almost universal decline in print readership across the sector, though many titles are successfully offsetting those declines with growing digital reach.
The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole – although print reach was down unanimously across the market.
Sponsor content GfK’s John Carroll’s shares crucial insights ahead of Mediatel’s Big Day of Data.
Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.
The “reimagined” digital media supply chain features end-to-end fee transparency, direct connections between buyers and sellers and focuses on the availability of brand safe, fraud-free, viewable inventory, MediaMath said.